Abay

Client: Abay Bank
Filled Under: Print Ad, Campaign

Being relatively new to Ethiopia’s banking industry, Abay bank needed a fresh and revived approach in its overall advertising strategy. Our team managed to do an effective facelift and redesign for Abay Bank with the concept “Standing for Consumer Development”.

Our concept development for Abay Bank’s advertising strategy was focused on creating communication that expressed the bank’s vision to support its clients with renewed energy and determination.