Share the project

Awash International Bank.

Client: Awash Bank
Filled Under: Print Ad, Campaign

As one of the largest and pioneer private bank in Ethiopia, Awash International Bank wanted to reach out not just its local but also international and global audience on its overall banking and foreign exchange services. Simple yet creative, the work did not only communicate the bank’s local audiences but also had a potential to transcend into its international target audience.

Berry had the privilege to work on Awash’s 20 Year Anniversary print ad concept helping celebrate the bank’s 20 years journey expressively. Furthermore, Berry also had the privilege to work on Awash’s rebranding proposal as part of its overall 360 advertising strategy.