We all know the famous “Dashen - Arsenal and Eskista” TV commercial where Arsenal's players Walcott and Mertesacker where doing Ethiopian traditional Eskista dance. The TVC was a great work as it emotionally linked together Dashen with both Team Arsenal and the passionate football loving Ethiopian audience.
The TVC was able to amaze and capture the emotion of the local audience in addition to also going viral on various local social medias in Ethiopia. Today Dashen stands as one of our Berry’s biggest and loyal clients and continues-
to manage its overall 360 advertising strategy and campaign ranging from various Holiday ATL Productions, BTL Graphic Designs, Social Media Activation, Website Design and Content Development.