The promotion materials show Awash Bank’s convenience and accessibility. An Icon was designed for the promotion
of its 25th anniversary. The number 25 was also divided into various pieces to represent the various services Awash
provides. The number 2 is dark blue in color to represent the Awash Banking services, whereas the number 5 has
a light blue color to represent the Awash insurance. Flyers , T-shirts and posters were made which depict the icon.